Connect with us


Glow By Daye is the Perfect Example of a Brand That Uses Innovation to Grow Amid the Volatile Economy

With numerous hair accessories available on the market, standing out and creating buzz requires creativity and an approach with innovation in mind. 

Ranay Orton always thought that the time it takes to nourish the hair and keep it in optimal health is too much of a chore. She felt like these haircare steps were daunting on most days. To save time Ranay would find ways to take care of her hair more efficiently. With this idea in mind, she decided to start her own business Glow By Daye.

Ranay previously worked in sales for a pharmaceutical company. She then started off her journey by selling products on Amazon. However, from the beginning, Ranay was proactive and she made sure she was knowledgeable and doing her best. Here is what she has to say about the way she started as an Amazon seller: «I was obsessed with learning about the beast that is Amazon. I would listen to tons of podcasts on pricing and understanding how to get reviews out of the gate, and the fact that Amazon, at the end of the day, is a search engine driven by keywords. It’s very similar to Google, but you have people ready to buy.”

Although starting a brand is hard, keeping it afloat and growing is even harder. Ranay managed to do that and Glow By Daye is now a beauty brand on the rise. However, doing this wasn’t always easy. Here is what Ranay has to say about the supply chain issues: «The supply chain issues have forced us to become much more stringent on our ordering process from our vendors, specifically overseas. Some of our products are heavy and need to be transported via sea to maintain our standard of quality and affordable pricing for our customers. We encountered more issues in 2021 than the height of the pandemic in 2020 and found ourselves at some points scrambling to make deadlines and uphold our commitments to some of our customers. This prompted us to create very rigid systems in our reordering process and set very specific guidelines that help products move through our supply chain much quicker and more efficiently. We have also found partnering with a 3rd party agency overseas to help manage and audit our orders more closely was much needed. It was somewhat a blessing in disguise and allowed us to make some much-needed changes that should be beneficial in the long run for sure.»

Marketing tactics are constantly changing in today’s world. Progress in tech and innovation influenced the marketing strategy for Glow By Daye which helped the brand succeed: «Tech and innovation are very much a part of our marketing strategy as it allows us to personalize and intelligently automate many correspondences to our community based on their interest and behaviors. We utilize some of the basics, of course, such as SMS/email flows and remarketing, but we also have used retention pop-ups and automated chat responses on our site allowing us to do more with the very lean team that we have. The easy-to-use tech solutions offered to emerging beauty brands like us have grown exponentially in the past few years and we have been so excited to learn and utilize more as we grow.»

Ranay is passionate about helping other aspiring beauty entrepreneurs to skyrocket their businesses. She offered advice that allows entrepreneurs to use technology to improve brand visibility: «I would definitely add an app or feature on your site that allows customers to ask questions instantaneously. Even if you do not have a live person available to be there 24/7 many programs have features that allow you to create FAQ sections based on the person’s question. It should be very easy to shop your site and also to have a question you have answered while shopping. I would also recommend it. Exit-intent pop-ups or email/SMS collection pop-ups are still very important and should be tested to find the right timing and messaging for those.»

Innovation is what differentiates Glow By Daye from its competitors. When asked about her approach to innovation, this is what Ranay answered: «We focus on simple, intentional product innovation that can produce a major impact in improving your experience with using some of the most commonly used staples in your hair care routine. For instance, our LuxStretch™️ Scarves were intentionally designed to have a unique stretch in our premium charmeuse satin fabric for the perfect confirmation to the head, and also its pre-folded triangle configuration allows for easier manipulation to maintain your hair while having a great accessorized look. All of our products have an innovative feature reimagined to better fit the needs of those with textured or versatile styles and that help improve the quality of their hair care experience.»

Ranay is currently working on the future of the brand and is introducing new changes and innovations that will further improve the brand’s position in the industry. 

Continue Reading


Flavio Esteban Calvo: A Role Model in Psychology and Mental Health

Dr. Flavio Esteban Calvo’s journey is an inspiring testament to perseverance, passion, and a deep commitment to mental health. With a bachelor’s degree in psychology, specializing in cognitive and systemic psychology, and a Ph.D. in systemic, cognitive, and neurosciences, Dr. Calvo has become a prominent figure in his field.

His career extends beyond the classroom, as he has shared his expertise as a university lecturer in Argentina and in postgraduate programs in Ecuador, Chile, and Spain. His contribution to the education of future professionals is undeniable.

In addition to his academic work, Dr. Calvo is the author of two significant books: «Better Decisions» and «Boost Your Finances.» These works reflect his dedication to improving people’s quality of life through psychology and conscious decision-making.

Dr. Calvo’s impact transcends borders, having been recognized both in Argentine and international media. His focus on systemic and cognitive psychology has earned him respect in the psychotherapy community.

One of the most notable achievements in his career is the recognition awarded by the Ecuadorian Association of Psychotherapy in 2022. This accolade is a testament to his dedication and contribution to psychology and mental health.

When asked about his most significant accomplishments, Dr. Calvo emphasizes that beyond academic and professional successes, what fills his heart is witnessing transformed lives through his work. The stories of people he has supported in overcoming challenges are his greatest reward.

For him, the most important moment of his career is always the present. Currently, he feels fortunate to teach in different countries, lead a team of over 30 professionals at Dynamos, and continue to support individuals through conferences and personal therapy.

Dr. Calvo has developed a comprehensive program for managing anxiety, panic attacks, and stress, which has had a positive impact on the lives of those who have followed it. This effort adds to his commitment to enhancing people’s quality of life.

Regarding his role as «Motivational Influencer of the Year,» Dr. Calvo sees himself as someone who seeks to inspire and promote healthy discussions through his content. His authenticity and desire to contribute to the world drive him forward.

His advice to young entrepreneurs is clear: consistency is key, and authenticity sets you apart in a world where many imitate others.

Looking to the future, Dr. Calvo dreams of becoming a reference in research, teaching, and treatment of anxiety, panic attacks, and stress. His mission is to help those who suffer regain a high-quality life.

In summary, Dr. Flavio Esteban Calvo is a prominent figure in psychology and mental health. His human-centered approach and passion for personal growth and the well-being of others serve as an example to follow. You can connect with him through his social media or website to learn more about his activities and contributions to the community.

Continue Reading


David Marchante: Redefining Business Success in a World of Wealth Obsession

In a world where business success is frequently associated with wealth accumulation and extravagant spending, David Marchante emerges as an entrepreneur who challenges this conventional notion. His holistic approach to success, encompassing aspects such as innovation and personal growth, sets him apart significantly in the current business landscape.

Back in 2013, David Marchante burst onto the public scene through YouTube, establishing himself as a prominent figure in the fitness and training sphere. Under the personal brand «Powerexplosive,» he not only left an indelible mark in the sports arena but also paved his way in the business world. Since then, he has guided and empowered over 100,000 students through innovative programs and training.

Throughout his journey, Marchante has nurtured his knowledge through experiences and the wisdom found within books, which have been a constant source of learning and growth for him. Fueled by this passion for learning, Marchante founded the Powerexplosive Business Group, now including the influential Transverso Publishing House.

A recent achievement that solidifies his position as an influential leader in the business realm is his appointment as the Director of the Institute of Business Performance, a center dedicated to meeting the needs of ambitious entrepreneurs striving to excel in the business world.

In a landscape where many entrepreneurs relentlessly seek profit maximization, Marchante stands out by placing innovation at the core of all his actions. He acknowledges that personal growth is a fundamental pillar for achieving exceptional business performance. For this reason, he has invested time and resources in his own development, cultivating skills such as accelerated learning, effective communication, and team management.

David Marchante challenges the conventional notion of the average entrepreneur. His vision transcends purely financial focus, reminding us that true success lies in the ability to create transformative societal impact while building a prosperous and meaningful business that goes beyond mere wealth accumulation.

In conclusion, David Marchante is an inspirational example of a high-performance entrepreneur who demonstrates that success extends beyond mere wealth accumulation. His comprehensive approach, commitment to innovation, and dedication to personal growth make him an exemplary leader in the contemporary business landscape.

For more information about David Marchante and his business approach, we invite you to visit the official Powerexplosive website at

Continue Reading


Aitor Varela: The Spanish Trading Master Who Triumphantly Rose from his Accident

In the fast-paced world of finance, where split-second decisions can mean the difference between substantial gains and significant losses, the name Aitor Varela resonates strongly. This Spanish trader has established himself as a legend in the financial industry, known for his prowess in predicting trends and executing precise moves. However, the path to his success was laden with challenges. In the year 2023, Aitor Varela faced an accident that threatened to end his career and life.

The Collision that Changed the Course

It was on a winding mountain road near Madrid that the accident unfolded, marking a turning point in Aitor Varela’s life. In an instant, the speed enthusiast lost control of his motorcycle and collided with a tree. The impact was devastating, leaving him in a coma for what felt like an eternity.

Emerging from unconsciousness, Aitor was confronted with an overwhelming reality. A series of fractures, including one in his skull, a spinal injury, and a broken leg, had reduced him to a fragile state. Medical experts not only predicted a prolonged recovery but also cast doubt on his ability to ever return to the financial markets.

The Unforeseen Rebirth

Aitor Varela’s unyielding determination, however, proved mightier than any bleak prognosis. As he underwent an arduous physical rehabilitation process, his relentlessly curious mind delved into market studies from his hospital bed.

Despite seemingly insurmountable odds, Aitor achieved a remarkable comeback in record time. Surprising even the most skeptical, he was back trading within just six months, defying medical and professional expectations.

Transformation through Adversity

The accident that reshaped Aitor Varela’s life also fundamentally altered his perspective. He recognized the inherent volatility of existence and the importance of being prepared for the unexpected. The value of family and friends, who supported him tirelessly throughout his recovery journey, also became evident.

«The accident transformed me,» reflected Aitor in an interview. «It made me more resilient and granted me an entirely new outlook on life.»

Armed with this fresh perspective, Aitor returned to the financial world with renewed resolve and a deeper understanding of the very nature of his profession. He realized that trading was not merely a platform to amass personal wealth but an opportunity to empower others to achieve their financial goals.

A Triumphant Comeback

Since his return, Aitor Varela has not only continued amassing successes in the markets but has also cultivated a legacy as a mentor. His books, talks, and his trading education company have served as beacons of knowledge for countless aspiring traders.

In his teachings, Aitor emphasizes the importance of continuous education and discipline in trading. For him, knowledge forms the bedrock upon which informed and successful decisions are made in the markets. He also underscores the need to maintain composure under pressure and adapt nimbly to the ever-changing market conditions.

Lessons for Business Success

Aitor Varela’s story transcends the financial sphere to offer valuable lessons in the business realm. His resilience, determination, and ability to turn even the darkest moments into opportunities for growth are exemplary. Aitor reminds us that facing challenges with bravery and transforming adversity into a springboard for success is a choice within our grasp.

His saga also underscores the significance of ongoing education and intelligent planning. Aitor Varela has reaffirmed that knowledge is the most valuable currency in the world of finance, and confronting risks with responsibility and foresight can make all the difference between triumph and failure.

A Lasting Legacy

As Aitor Varela’s legacy continues to expand, his story will endure as an eternal reminder that effort and perseverance can illuminate the path to extraordinary outcomes, even in the darkest of times. His inspiring resilience, ability to surmount seemingly insurmountable obstacles, and knack for turning adversity into a catalyst for achievement will resonate through generations to come.

Aitor Varela, the Spanish trading master, has shown that even in the bleakest moments, the light of determination and tenacity can pave the way for exceptional results. His story will endure as a beacon of hope and a constant source of inspiration for those confronting challenges in their own lives and careers.

Continue Reading