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Sustainability and innovation: French Formula 4 introduces biofuel | Federation Internationale de l’Automobile

By using 100% renewable fuel for its F4 championship from 2022, the FFSA confirms its commitment to the ecological transition.

The French Championship becomes the first single-seater competition to use biofuel using 100% renewable components for the entire season.

Earlier this season, the German Formula 4 Championship also introduced environmentally friendly fuels with an innovative Shell fuel containing roughly 50% sustainable components.
With a view to leading French motor sport towards carbon neutrality by 2050, the FFSA and its federal training centre in Le Mans are breaking new ground through a technical and commercial agreement with Repsol. The FFSA and the FFM (French Motorcycle Federation), in partnership with the Ministry of Sports, will present the first “Environmental Barometer” of motor sports in the second half of 2022.

“The biofuel formula used by the French F4 allows a saving of more than 70% in greenhouse gas emissions compared to fossil fuels”

The agreement reached provides for the use of 30,000 litres of biofuel developed and refined at Repsol’s technological laboratory in Móstoles (Madrid), Spain. This biofuel, derived from waste and produced by the multi-energy company, meets the sustainability criteria established in the European Renewable Energy Directive (RED), as well as the parameters of the “Advanced Sustainable Fuel” specification established by the International Automobile Federation (FIA). A biofuel formulated to reduce greenhouse gas emissions by more than 70% compared to fossil fuels.

Nicolas Deschaux – President of the Federation Française du Sport Automobile :
“I am delighted to position French motor sport, and more particularly our F4, as a test laboratory for the technological development of renewable fuels. This agreement with Respol, which I salute for its commitment to providing us with an innovative and more carbon-free solution for our top-level single-seater championship, is perfectly in line with our federation’s environmental strategy, which aims to be carbon neutral by 2050”.

Christophe Lollier – FFSA National Technical Director – FFSA Academy Director
“We have been testing this new 100% renewable Repsol biofuel since pre-season testing on our new Mygale F4s and the result is very positive. This is why we have decided to adopt it for the entire 2022 season and are even considering extending it to our Junior Karting championship. As a pioneer of its kind, the French Formula 4 championship becomes the first single-seater competition in the world to use a 100% renewable fuel, which is a source of pride”Clara Rey – Director of the Customer Centric Service of the Repsol Technology Lab
“With this agreement, Repsol continues its commitment to providing sustainable solutions for top-level motor racing. In this way, the company, a pioneer in the manufacture of sustainable fuels in Spain, continues to advance in the decarbonisation of its processes and products in order to become net zero emissions by 2050”.
 
FRENCH F4 CHAMPIONSHIP 2022 CALENDAR
16/18 April – Nogaro // 6/8 May – Pau // 13/15 May – Magny-Cours // 28/30 July – Spa Francorchamps (Bel) // 9/11 September – Lédenon // 16/18 September – Valencia (Esp) // 14/16 October – Paul Ricard

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Innovation

The Queen of Wigs and Social Media Tamika Gibson Gets Real About TikTok

In recent years, social media has transformed how we learn new things, find new products, and consume content. Not only do these platforms allow for a larger audience to be reached, but they can also be shared with one click and even go viral in a matter of hours. Although the idea was a foreign concept to many business owners during the birth of social media, it has quickly grown into a tool several entrepreneurs utilize day-to-day to increase reach, amp sales and successfully expand brands. One group that has seen success is beauty founders utilizing the popular platform Tik Tok. With new trends being created daily, and thousands of songs to choose from, developing app content is fun and brings the attention so many brands desire.

      Tamika Gibson, the founder of Bold Hold, is no stranger to this. With over 5.8 million likes and over 300 thousand followers on Tik Tok, she is a notable founder that has cracked the code and used Tik Tok to grow her brand! After working with celebrity clients and creating wigs that make people happy, Tamika created a product that has taken the world of hair by storm called Bold Hold. The brand quickly revolutionized the hair market by introducing a lace wig adhesive that checked all the boxes. And as the brand became more popular, Bold Hold quickly became the go-to for stylists everywhere, but Gibson wasn’t stopping there. She wanted to ensure that her brand was known across multiple platforms and spread the knowledge she had spent so many years learning. After posting content on multiple social media accounts, including Instagram and Tik Tok, the Bold Hold founders quickly found success. Her social media presence quickly grew into what it is today.

      Although Tamika has achieved remarkable success, promoting brands on social media platforms isn’t as easy as it may seem. Tamika tracks trends, creates content, and constantly posts, for the best results. When asked about common social media misconceptions, Gibson had to say:  “I think a misconception on promoting with social media is that you must post 3-4 times a day. You have to know your target audience and what they want to see from you. This allows you to post content that supporters will love and convert new Eyes on your page to dollars.” Even though influencers aren’t viewed the same as a few years ago, they are still relevant in online marketing. However, choosing the people who represent you wisely is important. “Yes and no. No, because through the years, consumers now understand PROMO. I like to use big influencers that consumers trust. This method is more authentic.”

     With all the growth Tik Tok has seen this year, Tamika believes it has allowed her to connect with people who wouldn’t otherwise think they would need her products. She stated, “TikTok is AMAZING! TikTok allows me to connect with people who had no idea they Needed Bold Hold! The algorithm is not prejudiced, allowing all walks of life and backgrounds to see my account.” Creating the content that keeps the people watching can be hard, but Tamika found a way: “I think my content resonates because of the constant education the viewer gets from each post. And it’s free!” For advising other people aspiring to grow on TikTok, here is what she had to share: “At this present time to grow in TikTok, I highly suggest using hashtags that relate to the post. Tiktok is amazing and allows you to post outside your niche, giving the customers a break from sale, sale, sale. You can build a fantastic community that will support you forever.

     Today, Tamika continues to develop creative content, gain new followers, and promote her brand on social media apps. It serves as an educational platform and a place where people can learn who the Bold Hold founder is as a person and become encouraged to try new things. She looks forward to participating in new trends, sharing her tips on social media success, and continuing to nurture the Bold Hold brand.

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Innovation

Arielle Brown Created a Skin Care Line to Address Scalp Issues, and Promote a Healthy Hair Care Regimen

The dream of having magnificent, shiny, and voluminous hair is common among many. However, it’s easy to get caught up with the physical appearance of our strands, rather than the overall health of our mane. While many companies credit themselves with developing remedies that help revive hair, there aren’t many products available that are exclusively dedicated to scalp health. As a result, it’s something that is overlooked and easily ignored. Fortunately, a company recognized the lack of representation in the world of hair care. From there, they began to formulate products that would not only promote scalp health but teach individuals how important it is. In no time, their products were a hit, and Beas Bayou was officially born.

Scalp irritation was nothing new to Arielle Brown, the founder of the black-owned scalp treatment brand.  After being diagnosed with seborrheic dermatitis, Brown struggled to find a product that not only soothed her scalp but promoted the health of her skin. After countless failed attempts to find a good remedy, Brown decided to take matters into her own hands and create effective scalp products that would check off all her boxes. During her extensive research, Arielle came up with a remedy that could be applied directly to the scalp to alleviate the symptoms of her disease. And after a while, she realized that the probiotics and herbs she had concocted had not only restored her scalp but also transformed her hair into something beautiful.

Arielle was taken aback by the results of her product but knew others had to try them. Now that her item was performing so well, it was time for her to open her own store and sell the items to others who were having similar health issues. With a professional background in creative media, she was quickly able to integrate her expertise with her passion for helping others with scalp concerns. As the business grew, Brown began to feel that she had found her life’s work.  Her excellent products and her strong desire to be of service to others pushed her to the next level of success quickly, and since then Bea’s Bayou has been taking the hair care world by storm.

In only 2 years Bea’s Bayou has grown tremendously from its basic origins. Throughout the journey, Arielle Brown has had the opportunity to see her brand’s growth and the development into what it is today. To facilitate the growth of Bea’s Bayou, Brown rebuilt the office that she keeps in her house. It’s safe to say she has a lot of ambitions for the future as well. Arielle can plan for new products and consider what she should do next because of the positive responses she gets from satisfied customers.

Arielle’s accomplishments are strongly intertwined with the help she receives from her relatives, to whom she feels a deep love and connection. Beatrice, her grandmother who came from Louisiana, was an essential component of her childhood and played a crucial role in the development of the brand. Arielle’s power to evolve plants into natural remedies was a continuous motivational factor for her, the process took her back to her youth which she spent with her grandmother, and even influenced the name of the company.

To say that a marketplace can be completely revolutionized by a brand born out of passion and love is an understatement. Arielle created Bea’s Bayou to empower people to achieve a more favorable impression of their scalp and hair while educating the public on the importance of maintaining a scalp care routine.

Follow Bea’s Bayou on social media to learn more @beasbayouskincare.

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Innovation

Young Innovation Leaders Fellowship Program 2022

Applications for the Young Innovation Leaders Fellowship Program 2022 are now open. The YIL Fellowship is a four-month annual leadership immersion programme in innovation management designed to empower young professionals to attain their ultimate career dreams and inspire innovation in their spheres.

Its chief aim is to unleash human potential and scale up excellence. This is an opportunity for exceptional young professionals to train to become innovation leaders. In this fifth edition of the fellowship, candidates are expected to learn and use innovation tools to create solutions to societal challenges and eventually scale them up for real impact.

Programme Content
The theme of the Y.I.L Fellowship is “scaling up excellence”. The fellowship programme includes: lectures, plenary sessions, workshops, and demonstrations. Important aspects of the training are: the challenge phase, the accelerator, the internship, and the mentorship.
Insightful modules that will be covered in the lectures include:
Benefits
Eligibility
Application
The application deadline is June 20, 2022. Late applications will not be considered.
Click here to apply

For more information, visit YIL Fellowship.
Jude Ogar is an educator and youth development practitioner with years of experience working in the education and youth development space. He is passionate about the development of youth in Africa.

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