We have all been bombarded with ads promising the one secret to wealth beyond our wildest dreams.
Once again targeted through algorithms, personal information, and cookies that leave us vulnerable to scam artists and con men.
That’s what surprised me about Charles Schwartz. His clients refer to him as ‘The Millionaire Maker’. You see, Charles has never run a Facebook ad promoting what he does. For someone who has been retiring entrepreneurs for over 15 years, you’d be stunned to learn that he did not even have an Instagram account until 2020. When he joined social media, he gained 100k followers and did a 6-figure launch in a weekend.
In a saturated market, it is refreshing, all bit perplexing, that Charles avoids the limelight. From time to time, he pops his head up to lecture at Ivy league schools like Yale, train our United States Coast Guard on human behavior, and speak at think tanks for Fortune 500 companies. If you can catch him, hold on tight. He adores human behavior, systems, and leveraging something he coined ‘persona shifting’. Speaking to his former clients, they shared how without his persona shifting, the seemingly endless income stream would never be possible. Most of his past clients I spoke to, quickly acknowledged the generational wealth he creates, yet they all wanted to talk about something else. Some spoke of how Charles saved their marriage, helped them reconnect with their kids, and others walked back from the brink of suicide. It seems that there is more to this ‘Millionaire Maker’ than just the bottom line.
On this evening, he was speaking with a group of successful entrepreneurs on stage about scaling companies. Most were speaking the normal regurgitated sales pitch, but Charles wasn’t. Instead, he started exploring the issues of those who raised their hands to ask questions. He would speak about scaling, systems, branding cycles, and K.L.T. Most of us had never even heard of K.L.T. (Know, Like, and Trust) prior to this evening. His authenticity was infectious and his energy was relentless. There was something strange watching him speak on stage. As people spoke, he seemed to know what they were going to say before they said it. He could identify exactly what the hurdle was, and then gave them concrete steps on how to fix it—all in a matter of minutes from meeting them. It ‘broke some domes’ as he likes to put it. One audience member was having a hard time understanding, so Charles asked if he minded coming up and trying something.
It is difficult to explain what happened next. Charles started identifying which ‘version’ of this audience member was showing up. He explained that we all have versions of ourselves; from the one who does not think they are enough, to the unstoppable force. He explained that if we give all the resources to the first version, nothing gets accomplished. But, if we can master being the ‘ideal’ version, everything becomes easy.
He then spent no more than three minutes on stage with the audience member, and POOF! Clarity, direction, and a step-by-step plan came flying out of this audience member’s mouth. It was like Charles had unlocked this super power that was within him. I looked to my right, and the lady next to me was feverishly journaling while repeating, “it all makes sense now.” Charles went on to pivot people and break down plans to scale their companies within minutes. People he had never spoken to before, and industries he had no experience in.
He kept saying, “Humans are predictable, leverage that. When you unlock their truth, you can scale anything.”
To my surprise Charles is a Wall Street Journal Best Selling Author, but what he did next made my jaw drop. An audience member asked where he could pick up a copy of the book. Charles quickly responded, “Please don’t buy it, that is what Instagram is for. Send me a direct message and my team will send you a digital copy.”
So, we all whipped out our phones, and sent his account (iamCharlesSchwartz) a DM saying FREEBOOK.
Within 24 hours, there it was, but something was off. There was no upsell. No ‘pay for shipping’, no attempt to purchase anything. Just a wall of authenticity and a free digital copy of the book.
For the rest of the evening, we mingled and I watched another strange phenomenon. People walked up to Charles, talk for a few minutes, and then quickly either sat down to take notes, or called their business partners explaining how everything just changed. On my way to talk to Charles, I passed a group of guys he had just spoke to, saying to each other, “Dude! This is going to make millions.” Yet you would never know it by looking at Charles. Casual clothes, scruff, and always holding a water bottle. He was as quick to share a hug as he was to share advice. I won’t tell you what we spoke about, but what I will say is I am pretty sure, ‘the Millionaire Maker’ has struck again.
The Queen of Wigs and Social Media Tamika Gibson Gets Real About TikTok
In recent years, social media has transformed how we learn new things, find new products, and consume content. Not only do these platforms allow for a larger audience to be reached, but they can also be shared with one click and even go viral in a matter of hours. Although the idea was a foreign concept to many business owners during the birth of social media, it has quickly grown into a tool several entrepreneurs utilize day-to-day to increase reach, amp sales and successfully expand brands. One group that has seen success is beauty founders utilizing the popular platform Tik Tok. With new trends being created daily, and thousands of songs to choose from, developing app content is fun and brings the attention so many brands desire.
Tamika Gibson, the founder of Bold Hold, is no stranger to this. With over 5.8 million likes and over 300 thousand followers on Tik Tok, she is a notable founder that has cracked the code and used Tik Tok to grow her brand! After working with celebrity clients and creating wigs that make people happy, Tamika created a product that has taken the world of hair by storm called Bold Hold. The brand quickly revolutionized the hair market by introducing a lace wig adhesive that checked all the boxes. And as the brand became more popular, Bold Hold quickly became the go-to for stylists everywhere, but Gibson wasn’t stopping there. She wanted to ensure that her brand was known across multiple platforms and spread the knowledge she had spent so many years learning. After posting content on multiple social media accounts, including Instagram and Tik Tok, the Bold Hold founders quickly found success. Her social media presence quickly grew into what it is today.
Although Tamika has achieved remarkable success, promoting brands on social media platforms isn’t as easy as it may seem. Tamika tracks trends, creates content, and constantly posts, for the best results. When asked about common social media misconceptions, Gibson had to say: “I think a misconception on promoting with social media is that you must post 3-4 times a day. You have to know your target audience and what they want to see from you. This allows you to post content that supporters will love and convert new Eyes on your page to dollars.” Even though influencers aren’t viewed the same as a few years ago, they are still relevant in online marketing. However, choosing the people who represent you wisely is important. “Yes and no. No, because through the years, consumers now understand PROMO. I like to use big influencers that consumers trust. This method is more authentic.”
With all the growth Tik Tok has seen this year, Tamika believes it has allowed her to connect with people who wouldn’t otherwise think they would need her products. She stated, “TikTok is AMAZING! TikTok allows me to connect with people who had no idea they Needed Bold Hold! The algorithm is not prejudiced, allowing all walks of life and backgrounds to see my account.” Creating the content that keeps the people watching can be hard, but Tamika found a way: “I think my content resonates because of the constant education the viewer gets from each post. And it’s free!” For advising other people aspiring to grow on TikTok, here is what she had to share: “At this present time to grow in TikTok, I highly suggest using hashtags that relate to the post. Tiktok is amazing and allows you to post outside your niche, giving the customers a break from sale, sale, sale. You can build a fantastic community that will support you forever.
Today, Tamika continues to develop creative content, gain new followers, and promote her brand on social media apps. It serves as an educational platform and a place where people can learn who the Bold Hold founder is as a person and become encouraged to try new things. She looks forward to participating in new trends, sharing her tips on social media success, and continuing to nurture the Bold Hold brand.
Arielle Brown Created a Skin Care Line to Address Scalp Issues, and Promote a Healthy Hair Care Regimen
The dream of having magnificent, shiny, and voluminous hair is common among many. However, it’s easy to get caught up with the physical appearance of our strands, rather than the overall health of our mane. While many companies credit themselves with developing remedies that help revive hair, there aren’t many products available that are exclusively dedicated to scalp health. As a result, it’s something that is overlooked and easily ignored. Fortunately, a company recognized the lack of representation in the world of hair care. From there, they began to formulate products that would not only promote scalp health but teach individuals how important it is. In no time, their products were a hit, and Beas Bayou was officially born.
Scalp irritation was nothing new to Arielle Brown, the founder of the black-owned scalp treatment brand. After being diagnosed with seborrheic dermatitis, Brown struggled to find a product that not only soothed her scalp but promoted the health of her skin. After countless failed attempts to find a good remedy, Brown decided to take matters into her own hands and create effective scalp products that would check off all her boxes. During her extensive research, Arielle came up with a remedy that could be applied directly to the scalp to alleviate the symptoms of her disease. And after a while, she realized that the probiotics and herbs she had concocted had not only restored her scalp but also transformed her hair into something beautiful.
Arielle was taken aback by the results of her product but knew others had to try them. Now that her item was performing so well, it was time for her to open her own store and sell the items to others who were having similar health issues. With a professional background in creative media, she was quickly able to integrate her expertise with her passion for helping others with scalp concerns. As the business grew, Brown began to feel that she had found her life’s work. Her excellent products and her strong desire to be of service to others pushed her to the next level of success quickly, and since then Bea’s Bayou has been taking the hair care world by storm.
In only 2 years Bea’s Bayou has grown tremendously from its basic origins. Throughout the journey, Arielle Brown has had the opportunity to see her brand’s growth and the development into what it is today. To facilitate the growth of Bea’s Bayou, Brown rebuilt the office that she keeps in her house. It’s safe to say she has a lot of ambitions for the future as well. Arielle can plan for new products and consider what she should do next because of the positive responses she gets from satisfied customers.
Arielle’s accomplishments are strongly intertwined with the help she receives from her relatives, to whom she feels a deep love and connection. Beatrice, her grandmother who came from Louisiana, was an essential component of her childhood and played a crucial role in the development of the brand. Arielle’s power to evolve plants into natural remedies was a continuous motivational factor for her, the process took her back to her youth which she spent with her grandmother, and even influenced the name of the company.
To say that a marketplace can be completely revolutionized by a brand born out of passion and love is an understatement. Arielle created Bea’s Bayou to empower people to achieve a more favorable impression of their scalp and hair while educating the public on the importance of maintaining a scalp care routine.
Follow Bea’s Bayou on social media to learn more @beasbayouskincare.
Young Innovation Leaders Fellowship Program 2022
Applications for the Young Innovation Leaders Fellowship Program 2022 are now open. The YIL Fellowship is a four-month annual leadership immersion programme in innovation management designed to empower young professionals to attain their ultimate career dreams and inspire innovation in their spheres.
Its chief aim is to unleash human potential and scale up excellence. This is an opportunity for exceptional young professionals to train to become innovation leaders. In this fifth edition of the fellowship, candidates are expected to learn and use innovation tools to create solutions to societal challenges and eventually scale them up for real impact.
The theme of the Y.I.L Fellowship is “scaling up excellence”. The fellowship programme includes: lectures, plenary sessions, workshops, and demonstrations. Important aspects of the training are: the challenge phase, the accelerator, the internship, and the mentorship.
Insightful modules that will be covered in the lectures include:
The application deadline is June 20, 2022. Late applications will not be considered.
Click here to apply
For more information, visit YIL Fellowship.
Jude Ogar is an educator and youth development practitioner with years of experience working in the education and youth development space. He is passionate about the development of youth in Africa.
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