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Innovation

New Brand CurlDaze Hair Care Leverages Influencers and Guerilla Marketing to Make Millions

That social media and being present in the virtual sky can have a career-defining path has been proven, once again, as true and right. Many beauty and makeup artists that have started with their video tutorials on social media have now reached great success in establishing their own brands and companies. One name that is making quite a boom in the beauty and cosmetic market is the brand Curl Daze Hair Care.

Similar to the makeup and beauty tutorials, Robyn Atwater first started using social media as a way to show and promote her curls. Being a black girl in the modern world, all the difficulties that she was facing and the conditions with her hair lead her to think deeper into expanding into this area. Inspired by a personal situation when she woke up one-day finding strands of hair on her pillowcase, Atwater decided to focus her skills and knowledge on this area. As both economist and a high-trained researcher, she dedicated her work to studying Ayurvedic remedies that help in hair regrowth. With that knowledge and experimenting, she created her own oil and later, launched Curl Daze Hair Care. Once, talking about the challenges she faced as an influencer, she added, “Being a beauty influencer was the main catalyst for me to start my own company. Working with so many different brands over the years allowed me to test hundreds of products, connect with thousands of people, and figure out what needs still exist in natural hair care. It also allowed me to gain knowledge of the business side of the industry, which made my transition into entrepreneurship easier. So far, there really have not been any disadvantages. The only challenge I face now as an influencer is finding the balance between still engaging with my amazing supporters while running and operating an extremely fast growing company.”

Curl Daze Hair Care is not a haircare brand like any other. It was created from a practical and healing point, and it now cares for the curl and takes them on the level. The products are cruelty-free and made of the best high-quality ingredients. Besides the haircare products, the brand now offers styling products too as well as a moisturizing washday collection.

It was July 2020 when the brand premiered. From then onwards, it has sold tens of thousands of units, having everything sold out three times in the first year. From the moment that the brand decided to expand, further than just its website’s e-commerce sales, the brand and its products have made a boom on the market. It was at the beginning of 2022 when the brand expanded to 300 more stores and e-commerce locations, making a huge dominance in the market. When asked about the impact of guerilla marketing on her product, she said, “I have always been a person that thinks outside the box, so I knew when it came to promoting my brand I would take the same approach. Guerilla Marketing is really, what took CURLDAZE to the next level through the viral videos I produced on TikTok. Since I was just starting and had no marketing budget, I knew I had to produce effective, eye-catching, exciting content to spread the word about how well my products actually worked. The short videos I created in my living room allowed millions of people to see how my products could transform your hair, and the brand grew tremendously from there.” Now, Curl Daze products can be found at CVS, Target, and other stores is due to launch the products later this year. Besides expanding to these huge retailers, Atwater and the brand remain committed to the Black-owned beauty supply stores they started with like Strandz Unlimited, BeautyBeez, Evette’s Beauty Supply, and Mylestone Beauty Supply.

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Innovation

The Ashley Marie Collection – Natural Hair Care for Gen Z by Gen Z

As a new generation of beauty consumers emerges, the beauty industry is undergoing a significant transformation. Gen Z consumers, in particular, are highly conscious about the ingredients in their beauty products. With a population that accounts for almost 30% of the world, Gen Z (born roughly between 1996 and 2012) are a major focus for several brands.

The desire to be  environmentally and socially aware, has led to a change  in this generation’s values and spearheaded the movement, urging companies to take action on the climate crisis. This is not merely rhetoric. Based on a survey conducted by Capgemini, in 2021, approximately 69 percent of surveyed participants belonging to Generation Z stated that they were willing to spend more on health and beauty products that contain natural and clean ingredients.This trend has led to the rise of natural beauty products, and the Ashley Marie Collection is at the forefront of this movement.

Created by 17-year-old entrepreneur Ashley Marie Gibson, the Ashley Marie Collection features a range of natural hair care products that cater specifically to the evolving needs of Gen Z consumers. Don’t be fooled by her young age – Ashley is a total boss. As a Gen-Z entrepreneur, Ashley is passionate about creating products that use natural ingredients and prioritize health and well-being. The Ashley Marie Collection reflects Gen Z’s preference for natural and eco-friendly products with its commitment to using only the cleanest, ethically sourced ingredients. All products are cruelty-free, color-safe, paraben-free, sulfate-free, and formulated with natural ingredients.


If being clean wasn’t enough, this brand checks off another box – being diverse and inclusive!  The Ashley Marie Collection is an entire hair care line specifically for 4C hair, a hair type that is often overlooked in the beauty industry. The line features a range of uniquely formulated products, including a Clarifying Shampoo, Moisturizing Shampoo, Hydrating Conditioner, Protein Conditioner, Leave-in Conditioner, Coil Cream, and Curly Coil Styling Gel. All of which work wonders for kinky, thick coils and will leave strands feeling and looking even better!

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Innovation

It’s your last day to apply to speak at TC Disrupt

Today’s your last chance to apply to speak at TechCrunch 2023
Why should you drop everything to get that application in by 11:59 p.m. PDT today? Not only will you help inform and educate the next generation of startups — and potential unicorns — but you’ll also establish or enhance your reputation as a valued thought leader and partner. Around here we call that a win-win situation.

How to apply to speak at TechCrunch Disrupt 2023
When you apply, you’ll choose one of the two formats below and submit a title and description of your topic:

Breakout Session: Up to two people (including moderator) lead a 30-minute presentation followed by a 20-minute Q&A from an audience of up to 100 attendees. You’ll be able to display a presentation and have limited AV capabilities. You’ll present one breakout during Disrupt.
Roundtable Discussion: One person leads a 30-minute interactive conversation for an audience of up to 25 attendees. There is no presentation or AV — it’s all about organic conversation. You may potentially repeat this roundtable twice during Disrupt.
TechCrunch vets every application and then selects the finalists who will participate in the Audience Choice voting round. We’ll post the topics, descriptions and speakers online, and then TechCrunch readers will vote for the sessions they would like to see at the event. The top vote-getters will present live at Disrupt.

These are the important dates you need to know:

Application deadline: Today, April 21, by 11:59 p.m. PDT
Finalists notified: April 27
Audience Choice voting: May 1–12
Winners notified: May 15
Once more — a little louder this time: It’s your last opportunity to submit your application to speak at TechCrunch Disrupt on September 19–21! The application window slams shut today, April 21, at 11:59 p.m. PDT. One more reminder: Save up to $825 with an early-bird ticket. Buy your Disrupt pass, and join us in San Francisco!

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Innovation

TechCrunch+ roundup: Deep tech tips for SaaS VCs, toxic fundraising, student visa startup options

If someone said “startup” while we were playing a word association game, I’d respond with “fundraising.” (I bet you would, too.)

Asking people for money is a key aspect of every founder’s journey, but Techstars Managing Director Collin Wallace says it can also “accelerate your demise.”

For example, raising a round to rev up engineering, sales and marketing sounds positive — but what if the business itself has negative unit economics?.

“Most of the time, what stands between a company and its ability to achieve scale is not a lack of money,” writes Wallace in TC+.

“It’s better to ask: Do we have hustle problems? Product problems? Process problems? People problems? Is my business model fundamentally flawed?”

In this article, he examines four scenarios that often lead entrepreneurs to seek out new cash and explains why getting “a clear picture of what is fueling losses” is much more important.

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