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Innovation

How Justin Grome of Clonefluence Is a Pioneer of Cloud Marketing and Social Media

Only a few people are ever able to foresee industry trends and adjust according to them. Even a few are the ones who set their trends and are brave enough to master innovation. Justin Grome is one such creative genius who foresees the rise of social

media and a dearth in marketing within the music industry leading to his award-winning global social media agency, Clonefluence.

Clonefluence started small, but over the short span of four years has emerged as a Forbes recognized global agency with outreach across many nations, harboring talents from all nooks and corners of the world and giving them the space to exhibit it.

Clonefluence is known as the fastest-growing artist agency in the world and has empowered young, talented musicians. Making hundreds of dreams come true with exceptional digital services is what Clonefluence is known for.

Justin launched his venture online and began it fully virtual. He is a pioneer of virtual marketing for musicians. Unlike his competitors, all his collaborations are dealt with virtually providing him with the opportunity to work across the world. Being in the online industry since the age of 11, Justin envisioned the digitization of today years ago and with the same vision, created Clonefluence. Cloud tactics are what sets the company apart from its competitors and believe it to be the reason behind its success. The pandemic has further strengthened the company’s values that remote business is the future.

The pandemic has shut down hundreds and thousands of offices and people have realized how work is possible virtually. Enterprises have saved countless amounts of money as work shifted from conference rooms to Skype, Zoom, and Discord. Many offices have even opted to remain virtual despite the ease of lockdowns, due to its numerous benefits in maintaining family life and over-cost savings. According to Justin, “my business has been way ahead of its time and has been practicing being at the comfort of our homes long before it was a norm for everyone. We want everyone to be comfortable in order to perform their best.”

The use of social media has grown exponentially during the pandemic and new businesses have found a massive fan base. During this unprecedented time, social media was the only way to communicate with loved ones, and keeping up with colleagues, associates, partners, and/or work. While media-savvy persons benefited, the facts established were that with the help of a dedicated social media expert, you can grow your business and make it shine across the post-covid digital space.

Clonefluence is the company of social media marketers and experts who have been doing this way before the pandemic and understand how the right social media handling can do wonders for your business.

Connect with Justin on social media:

And to connect directly with Clonefluence:

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Innovation

The Ashley Marie Collection – Natural Hair Care for Gen Z by Gen Z

As a new generation of beauty consumers emerges, the beauty industry is undergoing a significant transformation. Gen Z consumers, in particular, are highly conscious about the ingredients in their beauty products. With a population that accounts for almost 30% of the world, Gen Z (born roughly between 1996 and 2012) are a major focus for several brands.

The desire to be  environmentally and socially aware, has led to a change  in this generation’s values and spearheaded the movement, urging companies to take action on the climate crisis. This is not merely rhetoric. Based on a survey conducted by Capgemini, in 2021, approximately 69 percent of surveyed participants belonging to Generation Z stated that they were willing to spend more on health and beauty products that contain natural and clean ingredients.This trend has led to the rise of natural beauty products, and the Ashley Marie Collection is at the forefront of this movement.

Created by 17-year-old entrepreneur Ashley Marie Gibson, the Ashley Marie Collection features a range of natural hair care products that cater specifically to the evolving needs of Gen Z consumers. Don’t be fooled by her young age – Ashley is a total boss. As a Gen-Z entrepreneur, Ashley is passionate about creating products that use natural ingredients and prioritize health and well-being. The Ashley Marie Collection reflects Gen Z’s preference for natural and eco-friendly products with its commitment to using only the cleanest, ethically sourced ingredients. All products are cruelty-free, color-safe, paraben-free, sulfate-free, and formulated with natural ingredients.


If being clean wasn’t enough, this brand checks off another box – being diverse and inclusive!  The Ashley Marie Collection is an entire hair care line specifically for 4C hair, a hair type that is often overlooked in the beauty industry. The line features a range of uniquely formulated products, including a Clarifying Shampoo, Moisturizing Shampoo, Hydrating Conditioner, Protein Conditioner, Leave-in Conditioner, Coil Cream, and Curly Coil Styling Gel. All of which work wonders for kinky, thick coils and will leave strands feeling and looking even better!

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Innovation

It’s your last day to apply to speak at TC Disrupt

Today’s your last chance to apply to speak at TechCrunch 2023
Why should you drop everything to get that application in by 11:59 p.m. PDT today? Not only will you help inform and educate the next generation of startups — and potential unicorns — but you’ll also establish or enhance your reputation as a valued thought leader and partner. Around here we call that a win-win situation.

How to apply to speak at TechCrunch Disrupt 2023
When you apply, you’ll choose one of the two formats below and submit a title and description of your topic:

Breakout Session: Up to two people (including moderator) lead a 30-minute presentation followed by a 20-minute Q&A from an audience of up to 100 attendees. You’ll be able to display a presentation and have limited AV capabilities. You’ll present one breakout during Disrupt.
Roundtable Discussion: One person leads a 30-minute interactive conversation for an audience of up to 25 attendees. There is no presentation or AV — it’s all about organic conversation. You may potentially repeat this roundtable twice during Disrupt.
TechCrunch vets every application and then selects the finalists who will participate in the Audience Choice voting round. We’ll post the topics, descriptions and speakers online, and then TechCrunch readers will vote for the sessions they would like to see at the event. The top vote-getters will present live at Disrupt.

These are the important dates you need to know:

Application deadline: Today, April 21, by 11:59 p.m. PDT
Finalists notified: April 27
Audience Choice voting: May 1–12
Winners notified: May 15
Once more — a little louder this time: It’s your last opportunity to submit your application to speak at TechCrunch Disrupt on September 19–21! The application window slams shut today, April 21, at 11:59 p.m. PDT. One more reminder: Save up to $825 with an early-bird ticket. Buy your Disrupt pass, and join us in San Francisco!

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Innovation

TechCrunch+ roundup: Deep tech tips for SaaS VCs, toxic fundraising, student visa startup options

If someone said “startup” while we were playing a word association game, I’d respond with “fundraising.” (I bet you would, too.)

Asking people for money is a key aspect of every founder’s journey, but Techstars Managing Director Collin Wallace says it can also “accelerate your demise.”

For example, raising a round to rev up engineering, sales and marketing sounds positive — but what if the business itself has negative unit economics?.

“Most of the time, what stands between a company and its ability to achieve scale is not a lack of money,” writes Wallace in TC+.

“It’s better to ask: Do we have hustle problems? Product problems? Process problems? People problems? Is my business model fundamentally flawed?”

In this article, he examines four scenarios that often lead entrepreneurs to seek out new cash and explains why getting “a clear picture of what is fueling losses” is much more important.

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