In the fast-paced world of real estate, where competition is fierce and opportunities are fleeting, there emerges a figure who has revolutionized the way real estate agents and agencies operate and thrive. Alberto Conesa, a passionate visionary with a clear mission, has transformed the lives of thousands of real estate professionals in Europe, the United States, and Latin America over the past four years. His company, BrandingCenter® – Advanced Real Estate Training, has been the source of inspiration and knowledge behind this revolution.

An Impressive Journey

Alberto Conesa is no stranger to the real estate industry. His commitment and dedication to excellence in this field have led him to work with over 5000 agencies across three continents, creating systems and strategies that not only boost revenue but also generate multiple sources of income. His impact extends far beyond geographical borders, and his story is a source of inspiration for all those looking to excel in this competitive sector.

From Author to Mentor: A Leader in Real Estate Education

Alberto Conesa is the author of two successful books that have become benchmarks in the real estate industry: «Master, Real Estate Agents Who Build a High-Revenue Mind» and «Real Estate Branding, Awaken the Titan.» These works have not only been widely praised but have also provided real estate agents with the tools and knowledge needed to excel in an ever-evolving market.

Beyond writing, Alberto has established himself as the most disruptive trainer in the Spanish-speaking real estate sector.

He offers his services as a mentor and consultant to agencies and real estate agents, sharing his deep knowledge and vast experience to guide them toward success. His approach goes beyond offering theoretical advice; it is based on field-tested strategies, ensuring tangible and sustainable results.

Well-Deserved Recognition

Alberto Conesa achievements speak for themselves and have been widely recognized by the real estate community and beyond. In 2020, he received the prestigious European Award for Technology and Innovation from the European Institute of Technology and Innovation (EITI), a testament to his ongoing quest for innovative solutions in the real estate world.

In 2021, his commitment and business talent were once again rewarded with the EUROPEAN AWARD for Business Talent, an accolade that recognizes outstanding leaders who make a significant contribution to the development of the real estate and business sectors.

A Global Vision for the Future

With an ambitious futuristic vision, Alberto Conesa aspires to extend his influence and knowledge to real estate agencies and agents worldwide. His goal is clear: to elevate the global real estate industry to new heights. His proven strategies are applicable in any context and market, and his passion for transforming lives and businesses is contagious.

To stay updated on Alberto Conesa’s latest insights and tips, you can follow him on social media under the handle @AlbertoConesaOfficial. Furthermore, for more information about his work and access to valuable resources, we invite you to visit his website at www.BrandingCenter.com.

Alberto Conesa is a name that resonates strongly in the real estate industry. His legacy is a testament to how passion, dedication, and knowledge can transform the real estate world and propel it to new heights of success. His story continues to be written, and his impact is only growing.

Colorado Gov. Jared Polis (D) signed a new batch of gun legislation into law on Friday, several months after a deadly mass shooting at an LGBTQ nightclub in Colorado Springs.

The laws establish a three-day waiting period to obtain a firearm, raise the minimum age to purchase firearms to 21, make it easier to sue gun manufacturers and expand the state’s red flag law.

“Coloradans deserve to be safe in our communities, in our schools, our grocery stores, nightclubs and everywhere in between,” Polis said at the bill signing, according to The Colorado Sun.

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Five people were killed and 17 were injured in November when a 22-year-old gunman opened fire at Club Q, an LGBTQ nightclub in Colorado Springs.

A proposed assault weapons ban failed to make it to the governor’s desk alongside the other gun control legislation after the House Judiciary Committee voted last week to postpone consideration of the bill indefinitely.

However, legislation to ban the sale and manufacture of so-called “ghost guns,” or unserialized firearms, remains under consideration in the Colorado state Senate.

Zuma Cofounders Shiv Gettu and Kendrick Bradley

For many years, people dreaded the emergence of artificial intelligence and new technologies. Those who grew up before the iPhone and internet felt that their jobs would be put into jeopardy.

The pandemic made even the most fervent Luddites change their attitude toward robotics, AI and technology. While sheltering at home, riding out the Covid-19 outbreak, they turned to online shopping on Amazon, ordering food deliveries via DoorDash and having others shop for food with the Instacart app. If a person needed to venture outside, and didn’t want to risk going on public transportation, they requested an Uber or Lyft car.

Now that we’ve become accustomed and dependent upon tech platforms for most of our activities, we don’t want to turn back. There is nearly an app for all aspects of our lives. Instant information and results are what we want.

Just as there is an Uber app, a driver is needed—at least until we have autonomous driverless cars. In many industries, AI will start the process and a person will be around to help. Car salespersons, real estate agents and clerks at department stores will supplement the initial interaction between AI and the customer.

If you think about it, most any sector can offer a better experience with the introduction of technology. Real estate is a great example of how AI, chatbots and tech can make the renting of an apartment a better experience. If you’ve rented before, you know how irritating it can be.
Two young entrepreneurs, Shiv Gettu and Kendrick Bradley, saw a need in the real estate rental market. Bradley left his engineering job to work at a property management company to learn the space, as a leasing agent. He noticed that there was a lack of technologies to support real estate sales teams. Roommates, Gettu and Bradley, while both working full-time jobs, set out to build a hospitality property company. It grew to $2 million in revenue in nine months.
However, when Covid-19 hit in 2020, Gettu and Bradley’s company had long-term lease commitments, and with business and leisure travel at a standstill, were running out of runway and needed to get their properties leased. The cofounders quickly turned the company into a virtual leasing office powered by AI to automate the conversion process, and that grew to become Zuma, launching today with a $6.7 million seed round in funding led by Andreessen Horowitz.

Their idea is to change the way apartments are rented. If you’ve ever shopped for a new apartment, you may have run into a hardened, tough-talking real estate agent. They  schlep you around to apartments that are “amazing, beautiful and priced at a bargain price.” When you actually see the property, you think a mistake was made, since they’re not amazing, beautiful nor a bargain. After being shown five more apartments, you call it quits, as you’ve lost trust in the agent’s judgement and feel pushed into something you don’t want.
The next outing, you’re supposed to meet the building’s property manager, who can’t be found. An hour later, you spot him fixing something on the premises and gruffly orders you to follow him to see the apartment. His phone keeps ringing with tenants calling. You politely leave, and he doesn’t notice or seem to care.

The Zuma app
Consider how different this would be if the process was started online. You can send a text inquiring about an apartment listing. The AI will send a blueprint, the rental prices, amount of money required for deposit and the their terms of the lease. The texts can offer rich graphics, photos and videos highlighting the place. This could all be done from the comfort of your home. It’s less running around and a more productive use of time.

Automation also benefits the property owners. Consider a multifamily building with a property manager. If there is an interested renter who wants to make a quick decision, but it’s a night or weekend, this lead will go unanswered. The prospect will go elsewhere.

Zuma’s dynamic AI platform automates lead qualifications, engagement, follow-ups,  demo and appointment scheduling. The platform, called Kelsey, is an “AI-powered sales assistant that answers complex questions in minutes, to qualify, nurture and convert leads to customers.”

“Kelsey understands which conversation tone, architecture and patterns are most successful at converting leads to sales, and converses with all inbound leads via text message within minutes to keep prospects engaged.” A human will step in to supplement Kelsey.
Connie Chan, general partner at lead investor Andreessen Horowitz, said, “Zuma’s blend between human support and AI creates a magical conversation experience for prospective customers that drastically increases conversion.”

The guys are working toward growing their business in the multifamily and related real estate sector. Ultimately, they plan to use their concept to apply to other industries. It’s amazing to see that the pandemic has created a boom in entrepreneurialism and shown how AI and tech, along with the human touch, can both improve the lives of people and build new innovative businesses.

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