How this High School Graduate Became a Real Estate Mogul
Zev Freidus, President of ZFC Real Estate, opens up about his childhood on a farm as one of nine children, his drive to succeed, and the lessons he’s learned along the way.
Zev Freidus is the president of ZFC Real Estate. He sat down with Jessica Abo to discuss how he’s using technology to change the real estate game.
Jessica Abo: Zev, you grew up on a farm and you’re one of nine kids. What can you tell us about that?
Growing up on the farm in a big family, for the most part, was a very good experience. It taught me a lot of life lessons. I had to take care of younger siblings. I would go fishing in the morning before I caught the bus to school. I’d tried to catch enough fish to feed all eleven of us and being one of the older ones, that fell on me. I’d collect the eggs and milk the cows before I went to school. It definitely was the foundation of my work ethic.
You went on to get your first minimum-wage job when you were 19. How did that job play a role in the business person that you are today?
I did not go to university. I went straight to work. I always knew, and my parents always knew, even before I knew, that I was a computer person. Computers were just getting started. I remember my first computer, my grandma bought it for me when I was a teenager. It was one of those things you connect to your TV and I couldn’t do much with it, but I was fascinated by it. And I think it was just a given that I was going to go into technology, but I didn’t know anything. So I got a minimum wage job, but it was in the field that I was interested in.
I was literally packing boxes for a computer component manufacturer. The guy sitting next to me would test the parts before I put them in the box and I’d watch what he did. And then when he quit, I pulled the boss aside and I said, “I could do that,” and I did. And then when they needed a network — this was the early days of networking — and nobody knew how to do it, I said, “I’ll try. I’ll read the book, I’ll figure it out.” And I taught myself. I had to prove myself over and over again — more so than most because I didn’t have the credentials. But I think that’s a good thing because I would take the manuals home at night and read them. That’s what I did when I got home from work because I wanted to learn.
How did you move from the technology industry to real estate?
I had already been investing in real estate as a part-time investor for myself. I owned just a few residential rental properties and I was working for a large American company. I was traveling all over the world and I had a pretty busy schedule. After seven years of doing that, I realized that my dreams of building a real estate portfolio had been put on the back burner. So I decided to quit my job and just focus on real estate. And since people had been picking my brain for years about real estate, I figured I could earn a commission for answering those questions and that would allow me to stay in real estate and then I wouldn’t have to choose between my career and my investment goals.
Zev, how did your background in technology influence the way that you approached the real estate industry?
Real estate was really one of the last industries to get transformed by the internet. But I understood from the beginning that everything was going to go online. I put together a website. I started doing some search engine optimization (SEO) and generating leads. Then I would get a lead off the internet. I would talk to them, I’d get them in my car, I’d take them out to the country clubs. I’d show them multimillion-dollar houses that were not listed by me but listed by other people, just a member of the MLS. I’d have them just look at the listings, show them houses, represent the buyer, and get paid commission from the listing agent and do it again. As they say, the rest is history. It’s a blur from there. Ten years later, I had 250 agents doing and $25 million of commission a year.
You sold that brokerage, which is not a typical move. How did you do that?
What was different for me was that I built it all on technology. 50% of all of my agents’ business came from leads that I provided. So when you have a value proposition for an agent that is, “I will double your business” and you do that, but that increase in business doesn’t go with you if you leave, then they’re going to stay, even if it’s under new ownership. As long as the value proposition continues.
It’s been several years since you sold that brokerage. What made you want to get back in the game and start ZFC Real Estate?
In all the years since I sold, I haven’t found a more interesting business than this, and I see that the same basic principles that I founded my first company on still exist. The same number of people go to Google every month and search for real estate in Boca Raton as they did then. The competition is more difficult now because my competitors have caught up with me over the years, and there are a lot of good websites out there now. The industry is basically run by a few big brokerages, but there is absolutely a need for a boutique firm. A lot of agents prefer to work that way.
WHO: COVID-19 Origin Data on Raccoon Dogs Should Have Been Made Available Years Ago
The World Health Organization called on China to make the data fully accessible to the international community after it was removed from a global virology database.
The World Health Organization on Friday said that the origin of COVID-19 remains unknown following the release of genetic data from China that links the coronavirus to raccoon dogs for sale at the Wuhan market.
The head of WHO said that the information from the Chinese Center for Disease Control and Prevention – which has since been taken down from the global virology database GISAID – should have been made available years ago as every piece of data can help solve the origin question.
This data do not provide a definitive answer to the question of how the pandemic began, but every piece of data is important in moving us closer to that answer, and every piece of data relating to studying the origins of COVID-19 needs to be shared with the international community immediately,” WHO Director-General Tedros Adhanom Ghebreyesus said at a Friday press briefing. “This data could have – and should have – been shared three years ago.”
An analysis of the genetic data, which was first reported by The Atlantic, shows that raccoon dogs could have been carrying and potentially shedding the virus at the end of 2019.
WHO was made aware of the data on Sunday, and it called on China CDC to make the data accessible in full to the international community.
“We continue to call on China to be transparent in sharing data and to conduct the necessary investigations and share the results,” Tedros said. “Understanding how the pandemic began remains both a moral and scientific imperative.”
WHO’s Maria Van Kerkhove emphasized that the virus itself has not been identified in an animal from the market.
“We have repeatedly asked for studies to trace those animals back to their source farms so that we can go back in time and actually look to see where the animals came from and if any testing had been done,” she said at the briefing. “We repeatedly asked for serology to be conducted of people who worked in the markets, perhaps people who worked on farms where these animals came from.”
The development comes shortly after the Department of Energy reportedly concluded with “low confidence” that the coronavirus most likely came from an accidental lab leak in China. But the White House emphasized that there is not a consensus among the intelligence community about how COVID-19 started. The Energy Department joins the FBI in its view, but four other intelligence agencies and the National Intelligence Council believe the route was natural transmission from animal to human. Two agencies, including the CIA, are still undecided.
Multimedia Speakers Market size to grow by USD 21.33 billion from 2022 to 2027, Driven by the growing consumer preference for in-home entertainment systems – Technavio
The global multimedia speakers market size is estimated to grow by USD 21.33 billion from 2022 to 2027, according to Technavio. The market is estimated to grow at a CAGR of over 11.33% during the forecast period. The growing consumer preference for in-home entertainment systems is driving the growth of the global multimedia speakers market significantly. There has been a paradigm shift in the home entertainment industry due to the changes in consumer lifestyles and the choice of entertainment. The shift can be attributed to factors such as the busy lifestyle of consumers, rising disposable income of consumers, and the easy availability of in-home entertainment systems to play music and video games as well as to watch movies. Furthermore, in-home entertainment systems prove to be an economical option when compared to expensive outdoor leisure pursuits such as vacations, movie theaters, and sports events. Hence, the shifting preference toward in-home entertainment is expected to drive market growth.
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Multimedia Speakers Market – Segmentation Assessment
Technavio has segmented the market based on distribution channel (offline and online), type (wireless multimedia speakers and wired multimedia speakers), and geography (APAC, North America, Europe, South America, and Middle East and Africa).
The market share growth of the offline segment is estimated to be significant for the growth of the global multimedia speakers market during the forecast period. Due to the consumers’ affinity toward experience-based purchase offerings, offline stores continue to thrive in the market. Many consumers rely on in-store performance and store expert demos to make their purchase decisions. Vendors increasingly emphasize matching the online prices of their multimedia speakers with the store manufacturer’s suggested retail price (MSRP), resulting in the reduction of the price disparity between distribution channels.
By geography, the global multimedia speakers market is segmented into APAC, North America, Europe, South America, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global multimedia speakers market.
APAC is estimated to contribute 45% to the growth of the global multimedia speakers market during the forecast period. The growth in sales in the region can be attributed to factors such as the growth in disposable income and the rise in the purchase of multimedia speakers through online sales channels. The rise in disposable income across APAC countries has resulted in a rise in consumer spending on leisure items such as home entertainment products, including advanced and high-end multimedia speakers. The rapid penetration of smartphones and internet facilities, coupled with the proliferation of online payment facilities, has boosted the use of online purchases across the region. Moreover, the majority of people in APAC are shifting to smart lifestyles, due to which the penetration of smart homes in the region is expected to surpass the US by 2030. Hence, factors like growing disposable income are driving the growth of the global multimedia speakers market during the forecast period.
Is This Common Habit Holding You Back? Here’s How to Tell — and What to Do About It.
embarrassed to admit this, but it took me five years to build my company website. What was really bad is that my company builds websites for our clients. The cobbler’s children have no shoes, so it’s said.
For the longest time, all I had was a single landing page with a contact form. It served its purpose, but I knew it had to be better. Actually, I knew that it had to be perfect because it represented my line of business.
My obsession with having the “perfect” website had me frozen and was holding me back from even making one step toward progress. I was stuck in a holding pattern, but looking back, I should have just started.
How many entrepreneurs fall victim to this over and over again? And how do we overcome it — perfectionism — when it’s such a blocker to growth and creativity?
Related: How to Overcome Perfectionism to Succeed in Business.
Nothing kills productivity more than perfectionism
I don’t have the scientific study to support this, but my theory is that entrepreneurs are disproportionately Type A personalities. We have a fascination with doing things differently but doing things our way — the “right” way, in our minds.
This leads us to want to perfect everything in our business. We need to research, plan, optimize and execute the perfect marketing funnel. We need to mind-map, strategize and articulate the perfect content marketing framework. We need the perfect offer for the right audience at the right price point… and on and on it goes.
This obsession with perfection often prevents us from taking any action at all. That’s why it takes us years to get our website built, to launch that course we’ve been talking about, to record that first podcast episode, to test our first product launch or to create a company vision and core values.
Fortunately, there’s a better way to be. A more productive, flexible mindset. But it means letting go of perfectionism and embracing progress.
“Good, better, great” are the steps of progress
When I finally got around to creating my website, it was only good, not great. But over time, I made improvements. And then it became better. And finally, it became great. I tweaked it until it was what I envisioned from the beginning.
The reality is that, right now, you don’t truly know what it will take to achieve perfection. Your offer might change, your audience might change or your mind might change. The “steps” are fluid. And if you are hyper-focused on how to do it “right” the very first time, you will never get there.
The mindset shift is to envision what single step you can do now — and then take it. Strive for good, adjust until it’s better and tweak until it’s great. Roll with the changes of your offer, brand, audience and interests. This leads to a more adaptable and dynamic business rather than a rigid, “perfect” one. It’s the incremental steps that you take that lead you to your goal.
Related: Figuring Out What Success Really Means to You
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