Connect with us

Innovation

Melinda Herron Created a Niche for Marketing Men’s Grooming Products, Launches 103 Collection in National Retail

Since 2020, men’s grooming sales have grown tremendously. In part due to the pandemic, statistics show that men spent more time grooming themselves thus the increase in product use. Over the last several years the category has continued to expand and according to Statista, the Global Male Grooming Category will grow to over $80 Billion (in U.S. dollars). For some, this trend may be surprising, but to Melinda Herron, Co-Founder of 103 Collection, it was only a matter of time before men began using grooming products in similar volumes as women.

Herron says, “One day, I asked myself, why would a man want to grow a beard? I looked at it from the same perspective as to why women want thick healthy hair… I believe men need products that will remedy all their common issues and check all the boxes of clean beauty.” 

Herron founded her vegan grooming and skin care items to appeal to health conscious bearded urbanites and she soon found a niche that sparked interest from consumers and retail partners. Taking a grass roots approach, 103’s small team traveled across the U.S. curated small events to introduce the brand to would – be customers. This paired with an aggressive social media outreach strategy cultivated a group of loyal returning consumers. Not only did men begin to gravitate towards the brand because the products were healthy, vegan and affordable, but the word began to spread that 103 was owned by a woman. This dynamic has proven to be a great asset to the brand and Herron has continued to be the driving force behind product creation and marketing. 

Marketing to a primarily multicultural audience, 103 will certainly benefit from African American spending power, which according to CNBC was over $1.6 Trillion in 2021. Herron, who holds a degree in Business Management has carefully considered her brand’s unique positioning, value to consumers and the competition in the marketplace. 

With all the characteristics the brand has carved out for a competitive edge, most recently, 103 became leaping bunny certified. This certification speaks to the commitment the brand has to providing cruelty free items. Currently, the brand offers beard wash products , beard oils and unisex skin care items. All of which are vegan and work for multiple skin types.

103 Collection is being positioned against strong competitors such as Scotch Porter, a male owned brand known for providing textured hair products and promoting wellness in the African American community. This messaging is similar to 103’s and promises to make for interesting comparisons in the future. With new retail partners including Target and Meijer, 103 will soon be sharing shelf space with household names including Shea Moisture and Jack Black

With the growth of grooming products and the increase in spending power across the globe, it will be interesting to see the trajectory of 103 Collection over the next couple of years. Millennials have proven to take a unique stance with creating thriving beauty and lifestyle brands, and we wouldn’t be surprised if this one followed the road to success.

Continue Reading

Innovation

Arielle Brown Created a Skin Care Line to Address Scalp Issues, and Promote a Healthy Hair Care Regimen

The dream of having magnificent, shiny, and voluminous hair is common among many. However, it’s easy to get caught up with the physical appearance of our strands, rather than the overall health of our mane. While many companies credit themselves with developing remedies that help revive hair, there aren’t many products available that are exclusively dedicated to scalp health. As a result, it’s something that is overlooked and easily ignored. Fortunately, a company recognized the lack of representation in the world of hair care. From there, they began to formulate products that would not only promote scalp health but teach individuals how important it is. In no time, their products were a hit, and Beas Bayou was officially born.

Scalp irritation was nothing new to Arielle Brown, the founder of the black-owned scalp treatment brand.  After being diagnosed with seborrheic dermatitis, Brown struggled to find a product that not only soothed her scalp but promoted the health of her skin. After countless failed attempts to find a good remedy, Brown decided to take matters into her own hands and create effective scalp products that would check off all her boxes. During her extensive research, Arielle came up with a remedy that could be applied directly to the scalp to alleviate the symptoms of her disease. And after a while, she realized that the probiotics and herbs she had concocted had not only restored her scalp but also transformed her hair into something beautiful.

Arielle was taken aback by the results of her product but knew others had to try them. Now that her item was performing so well, it was time for her to open her own store and sell the items to others who were having similar health issues. With a professional background in creative media, she was quickly able to integrate her expertise with her passion for helping others with scalp concerns. As the business grew, Brown began to feel that she had found her life’s work.  Her excellent products and her strong desire to be of service to others pushed her to the next level of success quickly, and since then Bea’s Bayou has been taking the hair care world by storm.

In only 2 years Bea’s Bayou has grown tremendously from its basic origins. Throughout the journey, Arielle Brown has had the opportunity to see her brand’s growth and the development into what it is today. To facilitate the growth of Bea’s Bayou, Brown rebuilt the office that she keeps in her house. It’s safe to say she has a lot of ambitions for the future as well. Arielle can plan for new products and consider what she should do next because of the positive responses she gets from satisfied customers.

Arielle’s accomplishments are strongly intertwined with the help she receives from her relatives, to whom she feels a deep love and connection. Beatrice, her grandmother who came from Louisiana, was an essential component of her childhood and played a crucial role in the development of the brand. Arielle’s power to evolve plants into natural remedies was a continuous motivational factor for her, the process took her back to her youth which she spent with her grandmother, and even influenced the name of the company.

To say that a marketplace can be completely revolutionized by a brand born out of passion and love is an understatement. Arielle created Bea’s Bayou to empower people to achieve a more favorable impression of their scalp and hair while educating the public on the importance of maintaining a scalp care routine.

Follow Bea’s Bayou on social media to learn more @beasbayouskincare.

Continue Reading

Innovation

Young Innovation Leaders Fellowship Program 2022

Applications for the Young Innovation Leaders Fellowship Program 2022 are now open. The YIL Fellowship is a four-month annual leadership immersion programme in innovation management designed to empower young professionals to attain their ultimate career dreams and inspire innovation in their spheres.

Its chief aim is to unleash human potential and scale up excellence. This is an opportunity for exceptional young professionals to train to become innovation leaders. In this fifth edition of the fellowship, candidates are expected to learn and use innovation tools to create solutions to societal challenges and eventually scale them up for real impact.

Programme Content
The theme of the Y.I.L Fellowship is “scaling up excellence”. The fellowship programme includes: lectures, plenary sessions, workshops, and demonstrations. Important aspects of the training are: the challenge phase, the accelerator, the internship, and the mentorship.
Insightful modules that will be covered in the lectures include:
Benefits
Eligibility
Application
The application deadline is June 20, 2022. Late applications will not be considered.
Click here to apply

For more information, visit YIL Fellowship.
Jude Ogar is an educator and youth development practitioner with years of experience working in the education and youth development space. He is passionate about the development of youth in Africa.

Continue Reading

Innovation

Agency 100 2022: Magnolia Innovation

Agency 100 first-timer Magnolia Innovation is almost uniquely focused on a single offering: market research. But cofounding partner Diego Rodriguez is quick to differentiate his shop from everyday, project-based market research companies, the kind that may have a narrower scope of work.

Rather, Magnolia pursues a market research AOR model. In other words, it seeks to present itself as a one-stop shop health and pharma giants can trust with every aspect of market research and strategy, from segmentation to market mapping to understanding the patient journey.

“The benefit you get from the same agency connecting all the dots throughout your projects is a lot,” Rodriguez notes. “That relationship is very common in advertising, but not in research.”
The approach is driven by 47 staffers (up from 39 at the start of 2021) with a broad range of expertise, ranging from scientific research and development to design, data and analytics. As needed, Magnolia can tap into a network of specialists, including staffers at sister agencies within parent company Medical Knowledge Group.

That gives Magnolia the ability to flex and meet different client needs, “whether that’s being good consultants and translating insights to strategy, being thought leaders and helping publish research study results or putting together workshops and trainings based on market intelligence,” says cofounding partner Ken Howie. “It’s taking research beyond the report and empowering our clients to do more with it.”

By way of example, Rodriguez and Howie highlight a report on how COVID-19 affected trust in the rare disease community, which leveraged connections and insights from Magnolia’s work within the sector (Rodriguez estimates the agency has worked on some 400 projects across 60 rare conditions, including two or three dozen launches, since the firm’s 2013 launch). Among the key findings: Since the outset of the pandemic, patients have less trust in doctors but more in nurses.

The underlying cause, not surprisingly, was discourse around the COVID vaccines. As several patients told Magnolia: “When people talk about the vaccine being 95% effective? Well, I’m in the 5%. I’ve always been in the 5%, and nobody’s talking about that,” Howie explains.
Then there’s the oncology training module the agency developed in conjunction with KOLs. Magnolia realized that while oncology reps are often very well-trained on selling their product, they’re typically less adept at understanding governmental access, technological trends and specific environments.

Rodriguez says the trainings have been “hugely successful” and that Daiichi Sankyo has adopted the model for its oncology reps. “That’s a great win for us,” he adds.
Other client wins last year included Genmab (for epcoritamab, a drug for large B-cell lymphoma), Orchard Therapeutics (two rare disease gene therapies) and a number of brands for Alexion Pharmaceuticals. Revenue grew 31% in 2021, to $18.6 million from $14.2 million in 2020.

“We straddle the lines between strategy, consulting and market research,” Rodriguez says. “That makes us unique.”
. . .
Bifocal lenses, the invention of which is often credited to Benjamin Franklin. Bifocal lenses not only enable you to see and understand objects and events both near and far, but they also represent a concrete example of a simple tool that enhances people’s lives by addressing a clear, unmet need. Their inventor did not create a tool from scratch, but rather combined existing elements to create a whole that was larger than its parts. The power lies in their simplicity. — Rodriguez

From the June 01, 2022 Issue of MM+M – Medical Marketing and Media

MM+M Women of Distinction program celebrates the individuals whose leadership, creativity and insight continue to inspire everyone who encounters them.

Telehealth isn’t going away, and it’s time for marketers to take the unique platform seriously.
Biolumina’s focus on culture and values drives who they are as an organization, the work they do, and what their future looks like.

How Real Chemistry is making medicine more inspiring than sneakers.
High-risk patients don’t know about screening options, survey shows — and many of those who do aren’t using them.

Create your free account or log in to continue reading this premium content.
{{login-button}} {{register-button}}

Continue Reading

Trending