In addition, former President Donald Trump would be preparing to announce his candidacy for the 2024 elections. The TV networks announced on Saturday that the Democrat Catherine Cortez Masto retained the seat of the Nevada Senate, with which the ruling party is left with 50 of the 100 seats in that chamber, necessary to have a majority, since Vice President Kamala Harris has the power of tiebreaker. Biden celebrated the result from Phnom Penh (Cambodia), where he is attending a summit of the Association of Southeast Asian Nations (ASEAN). "I feel good and with expectations for the next two years," Biden said, assuring that after that he will go politically "stronger" to the meeting with his Chinese counterpart, Xi Jinping. Democrats could still win the seat in the state of Georgia, where there will be a runoff on December 6. The networks had already projected, on Friday, November 11, the re-election of Democratic Senator Mark Kelly in Arizona. The Republicans, who did not achieve the 'red wave' (Republican party) expected in these mid-term elections traditionally unfavorable to the ruling party, seem, however, capable of recovering the majority in the House of Representatives. And they already anticipated that they will use that advantage in the lower house to launch parliamentary investigations against the Biden administration and its associates. But without the Senate, the Republican opposition will not be able to pass anti-government laws or block appointments of judges, ambassadors and government officials.
A Bucketful of Economic Reports Highlight the First Week of December as Markets Remain on Edge
As 2022 enters its last month, the end of year state of America’s economy will come into clearer focus with a variety of game-changing reports on the nation’s gross domestic product, inflation, labor market and consumer confidence on tap this week.
First up on Tuesday will be the monthly home price index from S&P Corelogic Case-Shiller for September. Also on Tuesday, the Conference Board’s consumer index for November will be released. Although consumers have been reporting a gloomy mood, they have continued to spend. A record $9.12 billion was spent on Black Friday, according to Adobe Analytics, with Cyber Monday also offering a chance for more spending.
As Black Friday hit record spending online, we’re also seeing more prominent signs of a budget-conscious consumer this year,” said Vivek Pandya, lead analyst, Adobe Digital Insights. “Shoppers are embracing the Buy Now Pay Later payment method more this year to be able to buy desired gifts for family and friends.”
Wednesday will bring the first of several takes on the job market with the November monthly report from private payroll firm ADP. Last month, there were 239,000 new jobs created but analysts will be looking for a pullback as the economy slows. Then, later Wednesday, the Labor Department issues the job openings numbers for October. Last month saw a sharp drop in the number, but it was still nearly two jobs for every available worker.
In between, the Bureau of Economic Analysis has its second estimate of the gross domestic product for the third quarter. The advance estimate was 2.6%, and economists expect something close to that for this week’s update.
All will be factors for the Federal Reserve to consider ahead of its December 13-14 meeting. Fed Chairman Jerome Powell is scheduled to speak Wednesday afternoon at the Brookings Institution. As he speaks, the Fed will release its so-called beige book, a survey of the 12 regional banks that make up the Fed that measures how economies are doing around the country.
Zylo Secures $31.5M Series C to Help Companies Reduce SaaS Costs and Operationalize Renewals
SaaS management leader accelerates growth and doubles new business during record-setting year; new investor Baird Capital leads round.
INDIANAPOLIS, Nov. 29, 2022 /PRNewswire/ – Zylo the enterprise leader in SaaS Management, today announced $31.5 million in Series C funding led by Baird Capital’s Venture Team. Organizations worldwide rely on Zylo to find, manage, and reduce SaaS application spend, sprawl, and risk – challenges brought to the forefront given the current economic climate.
The funding round also included Spring Lake Equity Partners and existing investors Bessemer Venture Partners, Menlo Ventures, and High Alpha, as well as strategic partner and investor Coupa Ventures.
“We’re proud to welcome Baird Capital’s Venture Team and Spring Lake Equity Partners as new investors who, along with our returning partners, recognize the potential Zylo has to cement our position as the SaaS Management category leader,” said Eric CEO and co-founder of Zylo. “This funding will allow us to accelerate product innovation and hiring, building on the success we’ve experienced this past year – a growth period that included doubling new business and setting records for demand and customer retention.”
On average, companies use more than 300 SaaS applications and overspend on licenses by 15% each year, according to Zuly Zylo eliminates unnecessary costs, helping companies receive a greater return on their software investment. The opportunity for savings is significant, given that the average SaaS spend reaches $65 million per year. CIOs and CFOs increasingly look to Zylo’s SaaS Management solutions to achieve visibility across their entire organizations’ SaaS commitments and stop SaaS sprawl.
“Investment in SaaS became even more critical in the past few years as companies sought to prioritize new tools and technology that helped keep their businesses running in the pandemic. However, this new environment contributed to accelerated SaaS spending and deployments that have lost efficiency and control, thus becoming its own challenge that is impacting companies globally,” said Benedict Rocchio, Partner at Baird Capital and new Zylo board member. “Baird Capital clearly recognizes the value that Zylo provides to their customers through SaaS management and believes it is of even increased importance in the current economic climate.”
In addition to investing further in product advancements, this funding will allow Zylo to continue to expand go-to-market and engineering teams in the Indianapolis area, along with hybrid hiring throughout the country.
“With more than 30 million SaaS licenses and $30 billion in spend data under management, Zylo is the clear category leader,” said Byron Deeter, partner at Bessemer Venture Partners. “The need for companies to manage the rapid rise of SaaS and cloud subscription costs is evident. Zylo is growing alongside the demand, and Bessemer is excited to continue to invest and partner to further support their growth.”
Zylo customer Coupa has experienced firsthand the value that Zylo can offer to companies managing hundreds of SaaS applications.
“With a global workforce and thousands of employees, SaaS management wasn’t just a ‘nice to have’ but a critical component of our continued growth,” said Eric Tan, CIO at Coupa. “Zylo gave us the transparency and visibility we were looking for to make strategic and business-aligned decisions.”
This funding announcement comes on the heels of a record-setting year. In addition to Zylo’s increases in demand, new business and customer retention, the company was named by G2 as a leader in two categories: SaaS Spend Management and SaaS Operations Management.
For more information about Zylo’s SaaS Management platform and cost optimization services, visit.
Zylo is the enterprise leader in SaaS Management. Companies such as Adobe, Atlassian, Coupa, Doordash, Intuit, Slack, Salesforce, and Yahoo leverage Zylo’s enterprise-proven technology and unparalleled SaaS Management expertise to control the rising costs and risks of SaaS while improving software adoption by employees and driving innovation.
With more than 30 million SaaS licenses and $30 billion in SaaS spend under management, Zylo is fueled by more data than any other provider. Only Zylo’s enterprise SaaS management platform delivers 100% visibility into your SaaS footprint to drive actionable insights and automated workflows. Alongside the platform, Zylo offers a suite of spend optimization services to drive greater cost savings while freeing up resources, implementing a proven best-in-class approach to manage SaaS negotiations from end to end.
Having raised more than $67.5M to date, Zylo is backed by leading SaaS investors, including Bessemer Venture Partners, Menlo Ventures, Baird Capital’s Venture Team, Spring Lake Equity Partners, High Alpha, GGV, Slack Fund, Salesforce Ventures, and Coupa Ventures. To learn.
Playground xyz Partners with Publicis Groupe APAC to Enable Brands to Capitalise on the Power of Attention Signals
This project expands on an ongoing partnership that has seen Playground help Publicis Groupe APAC clients test attention-based solutions and build a clear understanding of the actual levels of consumer attention their digital display advertising receives.
A few cases have already been piloted in the region, with results indicating that attention is significant in delivering better results. In Australia, Publicis’ eCommerce retailer clients saw an increase in click-based conversions for attention-optimised line items, and a luxury automotive client in Singapore, whose objective was to drive landings to site for registration, had a +17% lift in performance when optimising delivery based on attention time.
Sapna Nemani, chief product & solution officer, APAC for Publicis Groupe said, “Brands have always been in the business of capturing and converting attention. Yet, as an industry, we have found it hard to quantify this, until now. The ability to measure attention meaningfully gives us an accurate perspective on effectiveness, and this is a game changer.”
Rob Hall, CEO of Playground xyz, commented on the transformative potential that attention holds for digital advertising: “We’re continuing to find that attention time is an incredibly reliable and effective predictor of brand outcomes. It’s capable of unearthing hugely beneficial insights that will undoubtedly help brands effectively formulate their strategies. Attention data is the missing ingredient in advertisers’ quests to secure maximum ROI and we’re incredibly excited to be helping Publicis’ clients realise its potential.”
The next stages of the partnership will look to test how Playground’s attention solutions can be applied to other advertising approaches and channels, including contextual targeting and YouTube video ads.
Playground xyz’s Attention Intelligence Platform uses real eye-tracking data from an opt-in panel, fused with AI to deliver attention measurement and optimisation, and has won numerous industry awards for its innovative applications.
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